ParTyBoy said:
Where I disagree with sean is that while the editors may not always have free-reign to pick and choose content on a majority of the pages... due to pushing by the greedy adverstisers and ad-department, the editors do have the choice to do "research" as any "good" journalist would do... that is a choice they do have... whether an editor or column head chooses to take the time to exercise their ability is all up to them
You can disagree - but how many magazines do you deal with on a monthly basis ? Check the cover of Sport Comact Car this month . Or the cover of Import Tuner magazine this month. Super Street ,Import Tuner , Turbo , Sport Compact Car , Road and Track , Car and Driver , Motor Trend , HCI magazine , Modified Magazine , Street Racing Magazine .
The editors can go after the articles they want - but still - they get pressures from their advertisers.
MotoRex is an advertiser in Turbo /SCC and we can call up our ad guy and tell him that we want him to cover a new product.... And by the same token we can say not to cover a competitors product - especially if the competitor is not an advertiser. They can chose to do whatever they want - but maybe next month we will advertise in Super Street instead....
Hate to break it to you - but its that business thing.. Money talks.
The consumers buy the product to see and get the information - and in some cases to read the advertisements. Ad sales mean more pages for content. The more ad pages a month - the more pages for content. The more issues sold - the more expensive the advertising is.
GMHTP has already covered a 10 second Syclone. It was Guys truck. It was on the cover. Guy was Kenne Bell Sponsored... Whats different about Peters truck ? Plus I think Peter may not have had that great of an attitude...between choosing Peter or someone else - I may have chosen someone else. Who really cares if he has another 10 second truck ?
When Jeff Koch was at Hot Rod magazine - I asked him to cover a Sy or Ty. He could not even show it to the editors unless it was "quick" and it had to be "brightly colored , not black ".
How big of a percentage of GMHTP readers are Syclone/Typhoon owners ? How many are GN people ? How many have other GM stuff?
Think about it.